Executive programme | 21 - 22 MAY 2026 | ONLINE LIVE | ENGLISH

Halal Business Essentials

Your Roadmap to Winning in the Trillion-Dollar Halal Market
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The first executive programme that covers the full Halal business journey — from market opportunities and Muslim consumer psychology to product development, certification, export strategy, and brand positioning.
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WHY THIS COURSE

More Than Certification - A Complete Halal Business Mastery Programme

Most Halal courses stop at certification. This programme goes far beyond.

As a first-of-its-kind executive programme, it covers the entire Halal business journey — from market opportunities and Muslim consumer psychology to product development, certification, export strategy, and brand positioning.

Led by a world-class industry expert with over 20 years of leadership experience, the programme is designed for real-world impact. You won’t just learn — you’ll develop a personalised, actionable Halal roadmap tailored to your business.

Beyond the classroom, participants gain access to a holistic support ecosystem — including a digital learning hub, advisory sessions, a business community, and a market accelerator programme to help you translate strategy into execution and growth.

First-of-its-Kind

The only known programme covering the full Halal business journey — not just certification requirements.

World-Class Instructor

Former MUIS Halal Director & CEO of Singapore's official international Halal arm. 20+ years at the top.

Actionable Outcomes

Participants leave with a personalised Halal roadmap — not just theory, but a concrete plan.

Holistic Support

Access to our holistic support comprising digital learning hub, advisory sessions, business community and market accelerator programme.
WHO SHOULD ATTEND

Built for Business Leaders

From SME exporters to corporate executives —
this programme is designed for decision-makers ready to act on Halal market opportunities.

F&B Executives

C-suite leaders, business owners, and product teams in food, beverages, personal care, and pharma.

Export-Ready SMEs

Manufacturers and brand owners targeting ASEAN and Middle East markets for the first time.

Non-Muslim Markets

Japan, South Korea, and China-based companies eyeing the growing Muslim consumer segment.

Halal Practitioners & Consultants

Consultants and professionals seeking structured credentials and advanced business frameworks.

Mode of Learning

Live online class
(English)

Course Components

Lectures, discussions, activities, case studies, frameworks

Course Date / Time

21 - 22 May 2026
(09:00 - 17:00, SGT)
THE PROGRAMME

What You'll Master

1. Halal Landscape & Opportunities

Understand the real market opportunity across ASEAN, the Middle East, and East Asia — with data, trends, and where growth is accelerating fastest.

2. Muslim Consumer Psychology

What Muslim consumers actually want and why your brand positioning matters more than your certification logo.

3. Halal Standards & Requirements

Understand Halal requirements for food and non-food products, including different standards and certification frameworks across key markets

4. Halal Product Development

How to develop, adapt, and position products that resonate authentically in Halal markets without over-engineering your supply chain.

5. Export & Market Entry Strategy

The strategic framework to enter new Halal markets with a clear, executable plan — not guesswork.

6. Halal Brand Trust & Positioning

Build a Halal brand that earns trust across cultures, languages, and borders. Learn what global Halal leaders do differently.

What You Take Home

Your journey doesn’t end after the programme.

Gain access to a holistic support ecosystem — including a digital learning hub, advisory sessions, a business community, and a market accelerator programme designed to help you translate strategy into execution and real business growth.

Collectively valued at over $5,000, these resources are typically only accessible through consulting or specialised programmes — but are included to support your success beyond the classroom.
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Halal Practitioner Learning Hub

Access our exclusive digital  learning hub for 6 months, comprising practical templates, checklists, and tools to support implementation.

Exclusive Advisory Sessions

Get 2 personalised advisory sessions to guide you through as you navigate specific business challenges.

Priority Accelerator Entry

Skip the queue with fast-tracked enrolment into our structured Halal Market Accelerator programme.

Halal Business Community

Connect with a network of industry peers, strategic mentors, and market partners.
programme outcomes

Learn with a Real Strategy, Not Just Theory

Unlike generic certification workshops, every element of this programme is designed to produce tangible, business-ready outputs you can act on from day one.
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Your instructor

Dewi Suratty

Halal practitioner | Strategist | industry pioneer
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Dewi Suratty is the Founder & CEO of Dawn Horizon Pte Ltd, a Singapore-based company that empowers Asian companies to internationalise through ethical consumerism. With over 20 years at the highest levels of the global Halal industry, Dewi brings unmatched authority and practical insight to every session. As the former Director of Halal at the Islamic Religious Council of Singapore (Muis) and CEO of Warees Halal — Singapore's official international Halal arm — she has advised governments, trade bodies, corporations, and brands across four continents.
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Limited Seats | Early Bird Available

Your Window into the Halal Market Opens Now

This cohort of the Halal Business Essentials brings together a select group of business leaders ready to move from interest to action.
Group & corporate packages available · Learn anytime online · Offline options available upon request for group/corporate

Course Lessons

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